Pointing to VR

I love it when organizations do something clever with technology.

British Airways have a very clever billboard in Piccadilly Circus that has a young boy pointing to a BA plane flying overhead with the Billboard stating where the plane is going to or coming from.

If you haven’t seen the advertisement there is a link below to YouTube:

It is a taste of what is to come in the future – the use of new technologies such as Virtual Reality and Augmented Reality to change our experiences.

I think these technologies are still underused by most organizations. We do see places like IKEA starting to use it to show how furniture will fit within your own home.

At Deloitte we use them as a good training tool and we are starting to use them increasingly to show clients what an outcome of an initiative would look like.

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