Increasingly organisations are seeing that the real value in an organisation is in the data assets – with the ability to use analytics to get rich insights from large data sets. The smart organisations are using analytics and big data to truly understand customer behaviour, value levers for an industry and value points in the supply chain (amongst many other things) to put themselves in an advantaged position.
So the things that we have for so long called ‘intangible’ – such as data, customer contacts and relationships – have become the most tangible in determining value.
The challenge for organisations is to ensure that they are capturing and curating the data and intangible assets that sit within their systems and processes and then using the analytical tools to extract the value.
See below a link to an article in Fortune on the IBM acquisition.