What platform will you create?

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Go Pro and Twitter are looking at Livestreaming through Periscope as a way of driving greater growth. The article below from Katie Roof in TechCrunch highlights the story.

For me the interesting thing is that even disrupters need to continually evolve – to move from a single product into a platform that allows ‘buyers’ and sellers’ to interact on an ongoing basis.

Platform businesses are the powerful new form of business that will often bring a number of parties together to interact. Uber and AirBnb are just two examples of how powerful a platform can be if you can get many to interact with many.

Most major organisations are looking to develop platforms – BMW through the interactivity of their in car systems with the internet, Nike with the tapping into running apps, Pharma companies building a platform around health and medical advice and food companies with recipes and advice.

What platform will your business need to create to survive?

“Action camera maker GoPro is integrating with Periscope, the livestreaming app from Twitter. Owners of the GoPro HERO4 cameras will be able to broadcast their adventures directly to Periscope. As soon as the GoPro is paired to an iPhone, it will recognize the Periscope app and let users record and share their surroundings with a live audience. (The GoPro will still be able to record the videos for later viewings).

The cameras, which are popular with surfers and skiers, also enabled broadcasting on Periscope-competitor Meerkat last year. And GoPro has a product called the HEROCast, a wireless transmitter geared towards professional broadcasters.  

Twitter recently announced that it is integrating Periscope into user’s Twitter feeds. It’s unclear how many of Periscope’s 10 million accounts are active, but the company claims that more than 40 years of video is watched on Periscope each day. Livestreaming has become a hit with teens, as apps like YouNow continue to gain traction. YouTube and Facebook have also introduced livestreaming, in an effort to capture this growing audience.

Both Twitter and GoPro are at a crossroads and the companies are hoping that capitalizing on the livestreaming space will attract some new fans.”

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