How long can you wait?

Disruption is all around us. The challenge is that it is not only old business models that are being disrupted. The pace of change is rapid, fuelled by mobility and increasing convergence of technologies, industries and business models.
A great example for me is Pure Digital Technologies. This is the company that developed the Flip Camera. The Flip came out in 2007 at $100 and became the fastest selling camcorder on Amazon within a few weeks. Cisco acquired it in March 2009 for $590m and shut it in April 2011 due to mobile phone technology. An expensive disruption.
The need for a strategic radar or sensing capability is critical – to try to get a view on what could disrupt and what’s around the corner.
Waiting until the new technology is in the market has become a dangerous option.

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