Further to a couple of my recent posts regarding the impact of Social, the attached Economist article talks about 2014 being the lowest year of movie attendance in the US since 1995.
The relevance of this?
Social Media is so quick and effective that if the audience is not wowed on the first screening, it will have ongoing impact at the box office. This happened in 2014 when a couple of intended blockbusters didn’t live up to the pre-launch hype.
Consumers now have a strong voice impacting (both positively and negatively) all businesses through Social Media. The customer experience has become paramount.
A lot of work is often done on the product or service. The question is ‘has enough effort gone into making the customer experience a great one?’
“The Oscars: Hollywood drowns its sorrows”