For a long time people dismissed social media as a side line – a communication tool for the young.
Now most see it as a significant force in customer feedback and consumer research.
I believe that we are yet to see social play out to its full extent. Social has the ability to fundamentally change our business models and further impact consumer behaviour.
I have attached a recent report on the rise of use of Social – Facebook is still strong and growing and other platforms are growing even faster.
For strategists, getting your mind around the potential impact of Social will become increasingly important
Hope you enjoy