Influence – HBR’s article on puersasion


Hot on the heels of my recent couple of posts on the importance of influence, HBR has posted a great article on persuasion.

The article talks about four essential steps that an ‘effective persuader’ takes:

  • First establish credibility
  • Second, they frame their goals in a way that identifies common ground with those they intend to persuade
  • Third, they reinforce their positions using vivid language and compelling evidence
  • Fourth, they connect emotionally with their audience

I think it is very important and the article is well worth reading. The hyperlink to HBR’s blog is below


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