Hot on the heels of my recent couple of posts on the importance of influence, HBR has posted a great article on persuasion.
The article talks about four essential steps that an ‘effective persuader’ takes:
- First establish credibility
- Second, they frame their goals in a way that identifies common ground with those they intend to persuade
- Third, they reinforce their positions using vivid language and compelling evidence
- Fourth, they connect emotionally with their audience
I think it is very important and the article is well worth reading. The hyperlink to HBR’s blog is below