What is most important in building a relationship or making a sale:
- elevator message?
- defining value?
- understanding the client’s needs?
All of these are critical, but not the MOST important factor – the most important thing is stated by Nike – ‘Just do it’.
That is, overcoming the personal inertia and picking up the phone, walking up to someone at a function, hitting send on an email, texting the SMS or mailing the article. So why not stop procrastinating and make the call or send the email NOW. It could be the start of something big.